Have you ever wondered how often do pregnant women get offered a seat while riding a crowded subway?
This behavioral intervention was born from our interest to understand
pregnant women's experience navigating the NYC subway system.
For this, we boarded the subway disguised as pregnant women.
We wore 2 different
belly sizes to represent
6 months and 9 months
We took the same
subway trains, but
boarded different cars.
During rush hour
on a Friday
our main questions
1. How often will other riders offer pregnant women a seat?
2. Does the size of the belly matter?
what we OBSERVED
Middle age and older women were more willing to offer their seats.
Riders offered their seats to the lady with a bigger belly more often.
Riders were more cognizant of personal space when around the lady with a bigger belly.
Riders get distracted with various activities and may not notice when other riders need a seat.
HOW MANY TIMES DID RIDERS
OFFER THEIR SEAT?
THE WOMAN WITH A SMALLER BELLY GOT 60% FEWER OFFERS THAN THE WOMAN WITH THE BIGGER BELLY.
The consideration a pregnant woman receives on the subway is proportional to the size of her belly. The larger the belly, the more consideration received.