This campaign was created to fulfill the goal of

Basura Cero, a renowned environmental organization in Puerto Rico.

Mobilize Puerto Ricans through communication and program implementation

BASURA CERO WILL CATALYZE THE ADOPTION OF ENVIRONMENTALLY POSITIVE ACTIONS WITHIN

PUERTO RICO TO REDUCE DEPENDENCY ON LANDFILLS.

"From 10 to 1 until reaching 0"

Currently, Puerto Rico's main way of disposal.

 
 

In each school, teachers and students will spearhead this environmental movement.

 

Through engaging action-oriented activities and networking, students get to adopt new habits and make them part of their routine in school, at home, and in their neighborhood.

From: The Power of Habit - Why We Do What We Do in Life and Business‎ by Charles Duhigg

10 challenges get Guardians to take specific actions that will get them closer to become zero waste.

 

With every new challenge, students get rewards.

Think how you dispose of garbage

Reuse and gift before throwing away

Reduce your consumption

Share what you've learned

Compost

Recycle

Lobby

Write to companies

Create programs in your community

 

They get to meet and learn from others by visiting our online community, reading our newsletter and participating in activities and contests across the island. 

 

MARLYN MARTÍNEZ MARRERO

SOCIAL IMPACT DESIGNER

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